How Design & Video Can Supercharge Engagement (with Stats To Prove It)
In a world overflowing with information, non-profits and charities face the constant challenge of cutting through the noise to reach their audience effectively. For organizations looking to make an impact, design and video aren’t just aesthetic choices—they’re strategic tools that can enhance engagement, build trust, and drive action. Let’s dive into some key statistics that show just how impactful design and video can be when it comes to raising awareness and funds.
Video Increases Donations by Over 57%
A study by Google and Millward Brown found that online video ads are nearly 50% more effective at driving awareness compared to other types of media. In the non-profit sector, CauseVox reports that organizations that use video in their campaigns can see a 57% increase in donations.
Example: Charity: Water uses video storytelling to showcase the impact of donations on communities in need. By putting faces to stories, they create a human connection that compels people to give.
Visual Content Boosts Engagement Rates by 180% on Social Media
According to Sprout Social, posts with visual elements receive up to 180% higher engagement than those without. When non-profits incorporate high-quality graphics, infographics, and other visual storytelling elements, they significantly improve their chances of connecting with followers and inspiring action.
Example: The Humane Society regularly shares powerful images of rescued animals alongside compelling stories of their journeys to find forever homes. These visuals resonate deeply with their audience, resulting in high engagement and increased shares, helping to spread awareness about animal welfare and adoption.
Adding a Video to Your Website Landing Page Increases Conversions by 80%
Research from HubSpot suggests that having a video on your website’s landing page can increase conversions by up to 80%. For non-profits, this translates directly into more donations, more sign-ups for newsletters, and ultimately, a larger network of engaged supporters.
Example: The World Wildlife Fund (WWF) places captivating, short videos on their landing pages, introducing viewers to their mission and impact. These videos don’t just inform—they inspire action.
People Remember 65% of Visual Content Three Days Later
Studies show that people retain 65% of information presented visually after three days, compared to only 10% of information read or heard. This makes visual content incredibly effective for raising awareness of complex issues.
Example: Mind UK, a mental health charity, effectively uses impactful graphics and animations to illustrate mental health statistics, symptoms, and support strategies. By presenting crucial information visually, they help their audience remember key mental health messages long after seeing the post, fostering better awareness and understanding of mental health challenges.
Infographics Can Increase Website Traffic by 12%
Non-profits that use infographics as part of their content strategy can see up to a 12% increase in website traffic, according to research from DemandGen Report. Infographics are especially powerful because they present complex information in a visually digestible format, making it easier for audiences to understand and share.
Example: The Red Cross uses infographics to show how donations are allocated, breaking down spending in a clear, transparent way. This transparency helps to build trust, which is essential for non-profits that rely on donations.
80% of Users Recall a Video Ad They Viewed in the Past 30 Days
According to HubSpot, 80% of users can recall a video ad they viewed up to 30 days later. For non-profits looking to drive long-term support, video content can have a lasting impact, keeping their cause top-of-mind even after viewers leave the page.
Example: Save the Children’s “Most Shocking Second a Day” video went viral for its striking portrayal of conflict and humanitarian need, making a lasting impression on viewers worldwide and driving donations to support the cause.
Visuals Increase People’s Willingness to Engage by 80%
When visuals are part of a message, it makes people 80% more likely to engage, according to research from Content Marketing Institute. For non-profits, visuals can be a way to communicate empathy, urgency, and hope in ways that words alone cannot.
Example: Greenpeace uses powerful visuals to bring environmental issues to life, evoking an emotional response that leads supporters to sign petitions, donate, and spread awareness.
Takeaway: The Need for Non-Profits to Invest in Visual Storytelling
These statistics make one thing clear: in an increasingly digital world, non-profits and charities that invest in video and design are far more likely to reach, engage, and inspire their audience. At Create Friday Studio, we understand the unique power of visual storytelling to amplify messages that matter most.
By using high-quality design and video in your campaigns, you can not only capture attention but also build meaningful connections that turn casual viewers into committed supporters. Ready to make a bigger impact? Reach out to us to learn how we can help bring your story to life.
Final Thoughts
Engaging audiences through design and video isn’t just a trend; it’s a strategic move for non-profits looking to amplify their message and build long-lasting relationships. With visuals, you’re able to communicate the heart of your cause in a way that resonates, creating a ripple effect that can lead to significant support and change.
